![]() Regularly optimizing your keyword CPC ensures the profitability of your ads on Amazon. The optimal CPC can differ wildly based on the goal metrics you are targeting. Optimizing your keyword CPC requires you to define your advertising goals from the outset. When utilized effectively, negative keywords can be a powerful tool to help you control your advertising costs on Amazon. Negative keywords help sellers exclude unwanted customer search terms from their ad campaigns. There are 3 match types available (Broad, Phrase, Exact), all with varying ad targeting precision and monitoring effort required Keyword Match Types determine the degree of match between the keyword and customer search term for an ad to appear on Amazon. Depending on the keyword match type used, one keyword can cover multiple customer search terms. “Keywords” are what you, as the seller, bid on in your ad campaigns. “Search terms” refers to any search query the customer types into Amazon. It should be no surprise, then, that according to a study we conducted, the median-performing ROAS was 323%: That’s more than 3x return on your investment. It’s hard to imagine an advertising opportunity that is lower-funnel or more tightly tied to making a sale. Because they work!Īmazon ads are super-effective. If you don’t bid on those coveted ad spaces, your competitor will.Īs long as ads continue not to hurt user experience, you can be sure that the ad landscape will keep growing, both in terms of real estate and complexity, which is all the more reason to get on board. There is little to no organic space above the fold. If you want to occupy the top of search, you have to use them. For a good reason, the adoption rate is sky-high: Most merchants use Amazon PPC to promote their products.Īnd of those, almost three-quarters use Sponsored Products exclusively. They’re even becoming a contender for Google search’s overall domination of the PPC market.Ī solid Amazon PPC Strategy is – dare we say – necessary to your success on Amazon. Why should I use Amazon ads?Īmazon PPC ads are second to none for product promotion. More experienced readers can probably jump straight to Part B for more advanced strategies. This first part of our guide gives a quick intro to people just starting out with Amazon advertising. Manual campaign (broad, exact and ASIN targeting) This is followed by an extra section on advanced tactics, an FAQ, and a summary of key takeaways.ĭefining the strategy and Amazon PPC campaign structure Then, we’ll dive into our Part B, which begins with our 5-step Amazon PPC strategy template, including setting goals and a structure for your Amazon PPC campaign, and setting up, optimizing, and benchmarking your performance. In this advanced PPC strategic guide, you will first get a quick refresher on the basics ( Part A). It starts with defining the right goals and target KPIs and continues with defining a campaign structure, a set of regular optimization activities, and the measurement of success by systematic reporting and benchmarking. The software also assists in managing customer reviews and provides a mobile application for both iOS and Android to ensure smooth and secure functioning.A PPC strategy is your end to end masterplan for running successful PPC campaigns on Amazon. It is a powerful solution that is ideally suited to enterprises of all sizes they can utilize it to boost up their organic traffic, track profit margins, run ad campaigns, and much more. Using this software, users also can get detailed analyses of their sales performance, popular trends, and competitive insights. It also assists you in automating your inventory management process along with your review requests. Users can also use a product tracker to save and monitor various Amazon products along with the management of their performance and sale. With Sellics, users can very easily discover the most trending products and the most useful keywords that are required to skyrocket their sales. It enables the users to easily start, grow, manage, and optimize their online business or Amazon marketplace by providing advanced tools for SEO keyword optimization, popular product discovery, and inventory management automation. Sellics is a smart online marketplace optimization platform developed specifically for Amazon sellers to allow them to launch and scale their own business by assisting them in making powerful and data-driven decisions.
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